FAST FORWARD
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Aspesi presents Fast Forward >> 100 years of time-lapse history 50 years from the past, 50 years to the future

The Aspesi 2019 will be rich in events and happenings, in a continual exchange and conversation between the real world and the digital one, between physical and virtual space. For example, here are the new entry store in via San Pietro all’Orto, micro videos on Instagram, augmented reality… everything following the common thread of an ever more dynamic and engaging narrative. A crescendo of retail and image, but not only.

A reverent glimpse at its history projected towards the future in an accelerated communication mode 365 days a year.The avant-garde and innovation that has distinguished Aspesi since its origin, both as a product and a communication attitude (i.e., its history making campaigns and collaborations with Oliviero Toscani, Robert Frank, Peter Lindbergh and Paolo Roversi) get updated in the Instagram era and sphere.

Fast Forward >> celebrates the “no-logo” brand par excellence, the minimalism that has become a status symbol.





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