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A pioneering brand history ASPESI was founded by
Alberto Aspesi in 1969 as a shirts brand and the first garment ever produced
was a leopard print shirt for men.
In a time when the benchmark in the fashion industry
were the Parisian haute couture houses, the Italian prêt-à-porter industry
started focusing on materials, wearable elegance, and offering new horizons to
explore.
The brand evolved accordingly, producing pieces
that were not only beautiful but also wearable and functional. By the end of
the 70s, ASPESI expanded its product line, created collections for both men and
women and established partnership collaborations with prominent designers like Franco
Moschino, Walter Albini and Marco Zanini. In November 2020 Lawrence Steele has been appointed Creative Director.
Fall / Winter 1988 - 1989 LINDA EVANGELISTA BY PETER LINDBERGH
Fall / Winter 1989 - 1990 LINDA EVANGELISTA BY PETER LINDBERGH
A pioneer in launching the iconic down jacket, Alberto
Aspesi was the first to introduce the item as a staple outerwear piece instead
of a performance-based or weekend garment. The idea behind the launch of the
down jacket came about during a chat between Alberto Aspesi and Franco
Moschino, who gave his name to the product. ASPESI further credits its success
to additional well cut, quality-led iconic classics including the field jacket
or the many varieties of Japanese chambray shirts.
Fall / Winter 1995 - 1996 ROBERT FRANK
Fall / Winter 2018 - 2019 SASKIA DE BRAUW BY PAOLO ROVESI
A constant and rigorous textilere search has
always been at the core of ASPESI’s essence and consistently guarantees product
quality and approachable price points to the modern and discerning consumer. The constant unorthodox and innovative approach dedicated to the
products manifests itself in diverse artistic collaborations, starting with the
advertising campaigns for ASPESI that has always chosen photographers who are
able to capture and interpret the spirit of the brand (Peter Lindbergh, Robert
Frank, Oliviero Toscani, Paolo Roversi).
The love for art remains a key value of the brand, from photographic
images to architecture: the stores have always been designed with sought-after
and niche furnishings, as well as with a range of accessories and clothes from other brands,
as to recreate a "small market".
To this day, ASPESI remains faithful to its minimalist,
sophisticated and timeless approach, and this is why it never goes out of style.
Spring / Summer 1997 TOMATO STUDIO
Spring / Summer 1998 TOMATO STUDIO
In 2017 ASPESI was acquired by the Italian
private equity group Armònia SGR. The brand currently operates 15 directly
managed stores & shop in shop and is present in more than 600 points of
sale across the world.